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For the productivity-obsessed of Silicon Valley, coffee alone may not cut it anymore – Marketplace

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NPR’s Marketplace interviews Nootroo founder Eric Matzner on the latest trend in Silicon Valley: Nootropics

The desire for increased productivity in Silicon Valley is spawning a new market, for substances under the heading “nootropics.”

Nootropics are marketed as pills that will increase your productivity and boost your brain power. Many in the scientific community question the claims. But in Silicon Valley, nootropics have become part of a subculture that is trying to work as many productive hours a day as possible.

For the full story be sure to listen to the audio:

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Get ahead in Silicon Valley in The Guardian

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With a subtext of the article “Some in Silicon Valley claim that a combination of supplements, over-the-counter medications and other chemicals taken together can improve cognitive function,” this article focuses on what people in Silicon Valley are doing to “get ahead.”  You can correctly guess that nootropics are mentioned in the article, and it also includes a discussion with Nootroo Founder Eric Matzner.

On the definition of nootropics:

“…Dubbed nootropics from the Greek “noos” for “mind” [and Greek “tropein” for “towards”], are intended to safely improve cognitive functioning. They must not be harmful, have significant side-effects or be addictive. That means well-known “smart drugs” such as the prescription-only stimulants Adderall and Ritalin, popular with swotting university students, are out. What’s left under the nootropic umbrella is a dizzying array of over-the-counter supplements, prescription drugs and unclassified research chemicals, some of which are being trialled in older people with fading cognition.”

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Nootropics and the Human Lab Rats of Reddit – Gizmodo

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Gizmodo story on the nootropics and biohacking scene.

On Nootroo founder Eric Matzner:

“Eric Matzner tells me he takes 30 to 40 pills a day. He is 27 and perfectly healthy. Thanks to the pills, he says he hasn’t had a cold in years. More importantly, the regimen is supposed to optimize the hell out of his brain, smoothing right over the ravages of aging, sleep deprivation, and hangovers.

Not that a guy so obsessed with health drinks much anyway.

Matzner is the founder of Nootroo, one of the many companies now purveying nootropics, or brain enhancement drugs. Depending on who you ask, nootropics could include everything from Adderall to caffeine, with an array of unregulated and largely untested chemicals like noopept in between. The idea of nootropics has been around since the 70s, but it’s enjoyed a recent swell of popularity, especially among the Silicon Valley bodyhacking and Soylent-guzzling set.”

The next coffee:

“Nootropics may just be the next iteration of caffeine. If cognitive enhancement is the future, then nootropics users are the ones pushing it forward, DIY-style.”

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