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Get ahead in Silicon Valley in The Guardian

By July 11, 2015 Press

With a subtext of the article “Some in Silicon Valley claim that a combination of supplements, over-the-counter medications and other chemicals taken together can improve cognitive function,” this article focuses on what people in Silicon Valley are doing to “get ahead.”  You can correctly guess that nootropics are mentioned in the article, and it also includes a discussion with Nootroo Founder Eric Matzner.

On the definition of nootropics:

“…Dubbed nootropics from the Greek “noos” for “mind” [and Greek “tropein” for “towards”], are intended to safely improve cognitive functioning. They must not be harmful, have significant side-effects or be addictive. That means well-known “smart drugs” such as the prescription-only stimulants Adderall and Ritalin, popular with swotting university students, are out. What’s left under the nootropic umbrella is a dizzying array of over-the-counter supplements, prescription drugs and unclassified research chemicals, some of which are being trialled in older people with fading cognition.”

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