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For the productivity-obsessed of Silicon Valley, coffee alone may not cut it anymore – Marketplace

By January 17, 2017 Press

NPR’s Marketplace interviews Nootroo founder Eric Matzner on the latest trend in Silicon Valley: Nootropics

The desire for increased productivity in Silicon Valley is spawning a new market, for substances under the heading “nootropics.”

Nootropics are marketed as pills that will increase your productivity and boost your brain power. Many in the scientific community question the claims. But in Silicon Valley, nootropics have become part of a subculture that is trying to work as many productive hours a day as possible.

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