”Humanity will not wait millions of years until Mother Nature will hand it a functionally better brain...[Humankind] will directly, openly and consciously partake in evolution.Corneliu Giurgea (1923-1995)Father of the Nootropic Concept
The Gold Standard in Nootropics
Founded in 2014 to create the highest-quality and most-effective nootropic stacks available, Nootroo is on a mission to continually improve our products while helping you to continually improve yourself.
”"Man's brain is remarkable among mammals because of the greatly increased volume of the cerebral cortex...Unlike the cortex of the rat, which is completely motor or sensory except for a small undefined area, most of the human cortex is neither sensory in function nor motor... Man is different from lower mammals...[he is] part of an evolving society. He has in his brain, extensive areas of undefined and uncommitted cerebral cortex... The brain of man is molded by his mind."Wilder Penfield (1966)
The father of the nootropic concept, Corneliu Giurgea, was inspired by the findings of Wilder Penfield, who posited that the true distinguishing property of the human brain is that it has a vast capacity to be written to. As can be seen in the graphic above, the human brain is not only larger than that of other mammals relative to body size, but the brain's cortex has evolved to be "uncommitted" and instead is devoted to its "integrative capacity."Speech, Perception and the Uncommitted Cortex by Wilder Penfield, Brain and Conscious Experience, Eccles 1966
Thus, Giurgea said, by understanding the evolutionary, structural, and functional arguments of the role played by the telencephalon in higher mammals, "it then becomes conceivable that one could pharmacologically intervene in a direct, specific manner upon the integrative efficiency of the telencephalon." And from that perspective, he put forward the nootropic concept.
That it is possible to enhance the higher-level activity of humans means that we have the capacity to change ourselves, to commit more of our cortex to whatever it is we "put our mind to." It is from this perspective that Giurgea wrote the quote that appears on the top of the page, which essentially states: humanity can't wait for evolution, we must consciously take part in our own cognitive evolution. And so it is from this same perspective that Nootroo was created, with a mission to explore what is possible if we have the ability to truly shape our brains, not just to learn more effectively and effectively, but to be something more, to discover what is possible if we operate in more conscious way, with a more integrated mind.
Nootropics are a tool that offer us the ability to be the best version of ourselves and to be able to continually expand upon that. The brain has no limit on how powerful it can be, it is up to us as individuals to make sure we "commit" our brain to the right aspects. Underlying the nootropic concept is the inherent potential to advance ourselves and consequently to advance society forward. The powerful impact on society that can occur even from incremental improvements in cognition is best described by the Swedish philosopher and founder of the Future of Humanity Institute at Oxford University, Nick Bostrom:
”Much more effort ought to be devoted to the development of techniques for cognitive enhancement... Imagine a researcher invented something which was completely safe and which improved all-around cognitive performance by just 1%. The gain would hardly be noticeable in a single individual. But if the 10 million scientists in the world all benefited from it, the inventor would increase the rate of scientific progress by roughly the same amount as adding 100,000 new scientists... This example illustrates the enormous potential of improving human cognition by even a tiny amount.Nick BostromThree Ways to Advance Science
Nootroo Founder: Eric Matzner
Nootroo was founded in 2014 by Eric Matzner, a biohacker, futurist, nootropics historian, and budding geoengineer.
Eric is trying to live indefinitely, to run and at least stay in the same place. His body is less of a temple and more of a laboratory and workshop for pushing the limits of the brain's cognition, memory and learning ability.
He also experiments with cutting-edge human lifespan extension and rejuvenation technologies and strives to make continual, incremental improvements towards optimal performance (kaizen).
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How to Live Forever: The Morning Routine of a Biohacker 1:38
NPR wanted some tips on how biohacker and Nootroo founder, Eric Matzner, starts his day, so he showed them the Nootroo Protocol.
ABC Nightline News Feature On Nootropics 2:27
Nightline News dropped by to see what all the hype over nootropics is about. They interviewed a Nootroo customer to find “the secret to her work hard play hard lifestyle.”
BBC’s Health Episode of “Billion dollar Deals and How They Changed Your World” 3:44
The BBC came to check out what is going on in Silicon Valley with those choosing to enhance their biology and push forward science, to see if they just might end up pushing forward the world.
“We’re talking about...a new type of biology where we’re taking these things into our own hands but also to try and proactively go from baseline to above,” said Matzner.
A real-life 'Limitless' pill? Silicon Valley entrepreneurs pursue brain hacking with nootropics, or 'smart drugs'
Nootropics are a broad category of cognitive-enhancing supplements that include a range of compounds to improve memory, focus and mood...Matzner said he wants to “get these things out to as many smart people as possible so people could get smarter and make the world better.”
'Nootropics’ gain momentum as 'smart pills’
"Eric Matzner is a Nootropics pioneer. He believes that so-called smart drugs can significantly improve your brain capacity."
Billion Dollar Deals and How They Changed Your World | Health
“Look to how you can optimize yourself,” Matzner said, using one of his favorite verbs. “The body offers plenty of weaknesses that can potentially be overcome.” Midway through the presentation, he unleashed one of his favorite theories: “If somebody invented a drug that improved the brains of the world’s 10 million scientists by 1 percent,” Matzner said, paraphrasing the Swedish philosopher Nick Bostrom, “it would be like creating 100,000 new scientists.”
The Brain Bro
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