Nootroo Founder: Eric Matzner

Nootroo was founded in 2014 by Eric Matzner, a biohacker, futurist, and environmental defender..

Eric is trying to live indefinitely, to run and at least stay in the same place. His body is less of a temple and more of a laboratory and workshop for pushing the limits of the brain's cognition, memory and learning ability.

He also experiments with cutting-edge human lifespan extension and rejuvenation technologies and strives to make continual, incremental improvements towards optimal performance (kaizen).

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How to Live Forever: The Morning Routine of a Biohacker 1:38

NPR wanted some tips on how biohacker and Nootroo founder, Eric Matzner, starts his day, so he showed them the Nootroo Protocol.

ABC Nightline News Feature On Nootropics 2:27

Nightline News dropped by to see what all the hype over nootropics is about. They interviewed a Nootroo customer to find “the secret to her work hard play hard lifestyle.”

BBC’s Health Episode of “Billion dollar Deals and How They Changed Your World” 3:44

The BBC came to check out what is going on in Silicon Valley with those choosing to enhance their biology and push forward science, to see if they just might end up pushing forward the world.

“We’re talking about...a new type of biology where we’re taking these things into our own hands but also to try and proactively go from baseline to above,” said Matzner.

A real-life 'Limitless' pill? Silicon Valley entrepreneurs pursue brain hacking with nootropics, or 'smart drugs'

Nootropics are a broad category of cognitive-enhancing supplements that include a range of compounds to improve memory, focus and mood...Matzner said he wants to “get these things out to as many smart people as possible so people could get smarter and make the world better.”

'Nootropics’ gain momentum as 'smart pills’

Eric Matzner tells me he takes 30 to 40 pills a day. He is 27 and perfectly healthy. Thanks to the pills, he says he hasn't had a cold in years. More importantly, the regimen is supposed to optimize the hell out of his brain, smoothing right over the ravages of aging, sleep deprivation, and hangovers... Matzner is the founder of Nootroo, one of the many companies now purveying nootropics, or brain enhancement drugs...

Nootropics and the Lab Rats of Reddit

"Eric Matzner is a Nootropics pioneer. He believes that so-called smart drugs can significantly improve your brain capacity."

Billion Dollar Deals and How They Changed Your World | Health

“Look to how you can optimize yourself,” Matzner said, using one of his favorite verbs. “The body offers plenty of weaknesses that can potentially be overcome.” Midway through the presentation, he unleashed one of his favorite theories: “If somebody invented a drug that improved the brains of the world’s 10 million scientists by 1 percent,” Matzner said, paraphrasing the Swedish philosopher Nick Bostrom, “it would be like creating 100,000 new scientists.”

The Brain Bro

At an afterparty, I met Eric Matzner, a young entrepreneur who's determined to get more out of his brain. But Matzner is more than a hobbyist in human perfection. He's also an entrepreneur at the vanguard of a commercial boom in biohacking products. His company, Nootroo, sells a pair of proprietary pills that Matzner created after an extensive study of the existing literature—and no small bit of self-experimentation. He started the company, he told me, so that he could help those who might be curious but don't have the time to study up or the know-how to get their hands on experimental compounds from, say, Russia. He himself takes up to 60 different supplements a day. “But I like to tell journalists it's 30,” he said. “It makes me sound less crazy.”